Identificação de motivos, barreiras e receios associados à busca por procedimentos estéticos entre mulheres de meia idade: um estudo transversal
DOI:
https://doi.org/10.18593/evid.37092Palavras-chave:
Envelhecimento, Estética, Satisfação pessoal, Técnicas cosméticasResumo
O aumento da expectativa de vida feminina no último século trouxe novos desafios e oportunidades para a saúde estética durante o envelhecimento. Apesar de cada vez mais comuns, mulheres maduras comumente apresentam estigmas e barreiras relacionadas a realização de procedimentos estéticos. O objetivo deste estudo foi identificar e descrever os principais motivos, barreiras e receios associados à busca por procedimentos estéticos entre mulheres entre 40 e 60 anos de idade. Trata-se de um estudo transversal, com coleta de dados online, utilizando um questionário estruturado. A amostra incluiu 79 mulheres com idade média de 47,7 anos, das quais 73,4% já haviam realizado procedimentos estéticos. Os procedimentos estéticos mais citados foram limpeza de pele, toxina botulínica, depilação a laser e peelings. Sobre os principais motivos que levaram as mulheres a buscarem procedimentos estéticos, destacou-se a busca para melhorar a aparência (n=57, 72,1%) e o desejo de melhorar a autoestima (n=41, 51,8%). Oitenta porcento das mulheres relataram ter vontade de realizar outros procedimentos estéticos que ainda nunca fizeram. Os principais receios e barreiras relatados para a realização de procedimentos foram o custo e o medo de efeitos adversos. Ainda, a confiança no profissional e a sua formação foram considerados como pontos importantes na realização de procedimentos estéticos. Conclui-se que, embora haja uma aceitação crescente dos procedimentos estéticos, muitas mulheres ainda demonstram cautela em relação à sua realização.
Downloads
Referências
Al-Atif, H. M., Alqarni, A. M., Almuntashiri, A. A., Almuntashiri, A. S., & Almarhabi, M. A. (2024). Satisfaction Among Recipients of Cosmetic Facial Filling Procedures at Dermatology Clinics in Saudi Arabia: A National Study. Clinical, Cosmetic and Investigational Dermatology 17, 2465–2474. https://doi.org/10.2147/CCID.S470437
Albarello, M. J., Winkelmann, E. R., Fontela, P. C., Schneider, J., & Berlezi, E. M. (2016). Percepção de beleza e cuidados estéticos em mulheres pós-menopausa residentes em um município do interior do Rio Grande do Sul. Revista Brasileira de Ciências do Envelhecimento Humano, 13(1). https://doi.org/10.5335/RBCEH.V13I1.4969
Almutlq, M., Alruwaili, S., Binyousef, F., Alruwaybiah, H., Alharthi, N., Alzahrani, S., AlKhudhair, M., Abdulrahman, K. B., & Alzamil, F. (2021). Self-esteem following noninvasive cosmetic procedures. Medical Science, 25(113), 1606–1611.
American Society for Dermatologic Surgery. (2023). 2023 Consumer Survey Release. https://www.asds.net/skin-experts/news-room/press-releases/new-survey-results-showcase-dermatologists-as-the-primary-influencer-for-patients-cosmetic-procedures-and-skin-care-decisions
Ashley, E., Parmar, A., Novintan, S., Watson, L., & Chadha, P. (2024). Exploring the psychological and social motivations for aesthetic treatments in the post-COVID era. Journal of Cosmetic Medicine, 8(1), 34–40. https://doi.org/10.25056/JCM.2024.8.1.34
Atiyeh, B. S., Beaineh, P. T., Hakim, C. R. A., Makkawi, K. W., Habr, N. T., Zeineddine, J. H., Emsieh, S. E., Issa, O. B., Gnaedinger, A. G., & Ibrahim, A. E. (2024). Lip Augmentation with Soft Tissue Fillers: Social Media, Perceptual Adaptation, and Shifting Beauty Trends beyond Golden Standard Ideals. Plastic and Reconstructive Surgery - Global Open, 12(10), e6238. https://doi.org/10.1097/GOX.0000000000006238
Auer, D. (2020). Understanding body image from a psychosocial stance: how this connects with patients requesting cosmetic procedures. Revista de Enfermagem Estética, 9(3), 128–131. https://doi.org/10.12968/JOAN.2020.9.3.128
Bonté, F., Girard, D., Archambault, J. C., & Desmoulière, A. (2019). Skin changes during ageing. Subcellular Biochemistry, 91, 249–280. https://doi.org/10.1007/978-981-13-3681-2_10/FIGURES/4
Căiță, G. A., Maghiar, T., Bodog, F. D., Lascu, C. F., Voiţă-Mekereş, F., & Noor, H. (2023). Sociological Study of the Influencing Factors on the Trend Toward Cosmetic Surgery. Archives of Pharmacy Practice, 14(2–2023), 122–126. https://doi.org/10.51847/TB8NUXFOYU
Cameron, E., Ward, P., Mandville-Anstey, S. A., & Coombs, A. (2019). The female aging body: A systematic review of female perspectives on aging, health, and body image. Journal of Women & Aging, 31(1), 3-17.
Dadkhahfar, S., Gheisari, M., Kalantari, Y., Zahedi, K., Ehsani, A., & Ifa, E. (2021). Motivations and characteristics of patients seeking minimally invasive cosmetic procedures in two Iranian dermatology centers: A cross-sectional study. International Journal of Women’s Dermatology, 7(5), 737–742. https://doi.org/10.1016/J.IJWD.2021.07.001
Dionigi, R. A. (2015). Stereotypes of aging: Their effects on the health of older adults. Journal of Geriatrics, 2015, 954027.
Ehlinger-Martin, A., Cohen-Letessier, A., Taïeb, M., Azoulay, E., & du Crest, D. (2016). Women’s attitudes to beauty, aging, and the place of cosmetic procedures: insights from the QUEST Observatory. Journal of Cosmetic Dermatology, 15(1), 89–94. https://doi.org/10.1111/JOCD.12192
Fabi, S., Alexiades, M., Chatrath, V., Colucci, L., Sherber, N., Heydenrych, I., Jagdeo, J., Dayan, S., Swift, A., Chantrey, J., Stevens, W. G., & Sangha, S. (2022). Facial Aesthetic Priorities and Concerns: A Physician and Patient Perception Global Survey. Aesthetic Surgery Journal, 42(4), NP218–NP229. https://doi.org/10.1093/ASJ/SJAB358
Fagien, S., & Carruthers, J. D. A. (2008). A comprehensive review of patient-reported satisfaction with botulinum toxin type a for aesthetic procedures. Plastic and Reconstructive Surgery, 122(6), 1915–1925. https://doi.org/10.1097/PRS.0B013E31818DBFE3
Figueira, O., Perini, C. C., Sganzerla, A., & Marcellini, P. S. (2024). Autoestima e estética na percepção de pessoas idosas de Centros de Referência de Assistência Social. Revista Brasileira de Geriatria e Gerontologia, 27, e230193. https://doi.org/10.1590/1981-22562024027.230193.PT
Hesslinger, V. M., Carbon, C. C., & Hecht, H. (2017). Social Factors in Aesthetics: Social Conformity Pressure and a Sense of Being Watched Affect Aesthetic Judgments. i-Perception, 8(6). https://doi.org/10.1177/2041669517736322
Honelová, M., & Vidovićová, L. (2023). Why do (middle-aged) women undergo cosmetic/aesthetic surgery? Scoping review. Women’s Studies International Forum, 101, 102842. https://doi.org/10.1016/J.WSIF.2023.102842
Instituto Brasileiro de Geografia e Estatística. (2022). Censo demográfico 2022: Resultados preliminares. IBGE. Disponível em https://www.ibge.gov.br
International Society of Aesthetic Plastic Surgery. (2023). ISAPS international survey on aesthetic/cosmetic procedures. https://www.isaps.org
Kazeminia, M., Salari, N., Heydari, M., Akbari, H., & Mohammadi, M. (2023). The effect of cosmetic surgery on self-esteem and body image: a systematic review and meta-analysis of clinical trial studies. European Journal of Plastic Surgery, 46(1), 25–33. https://doi.org/10.1007/S00238-022-01987-6/FIGURES/5
Kim, S., & Lee, Y. (2018). Why do women want to be beautiful? A qualitative study proposing a new “human beauty values” concept. PLOS ONE, 13(8), e0201347. https://doi.org/10.1371/JOURNAL.PONE.0201347
Locatelli, K., Boccara, D., De Runz, A., Fournier, M., Chaouat, M., Villa, F., & Mimoun, M. (2017). A qualitative study of life events and psychological needs underlying the decision to have cosmetic surgery. International Journal of Psychiatry in Medicine, 52(1), 88–105. https://doi.org/10.1177/0091217417703287/ASSET/A6648085-6E35-4FF0-A8AE-2CF7324789C8/ASSETS/IMAGES/LARGE/10.1177_0091217417703287-FIG1.JPG
Mackenzie, K. A. (2023). What are the factors influencing the uptake of non-surgical facial aesthetic treatments in adults? A systematic review. Revista de Enfermagem Estética, 12(7), 302–312. https://doi.org/10.12968/JOAN.2023.12.7.302
Maisel, A., Waldman, A., Furlan, K., Weil, A., Sacotte, K., Lazaroff, J. M., Lin, K., Aranzazu, D., Avram, M. M., Bell, A., Cartee, T. V., Cazzaniga, A., Chapas, A., Crispin, M. K., Croix, J. A., Digiorgio, C. M., Dover, J. S., Goldberg, D. J., Goldman, M. P., … Alam, M. (2018). Self-reported Patient Motivations for Seeking Cosmetic Procedures. JAMA Dermatology, 154(10), 1167. https://doi.org/10.1001/JAMADERMATOL.2018.2357
Małolepsza, A., Laskowski, J., Bronst, P., Specjalistyczny im Stefana Kardynałaa Wyszyńskiego Samodzielny Publiczny Zakład Opieki Zdrowotnej Lublinie, S., Czechowska, J., Rosa, L., Publiczny Zakład Opieki Zdrowotnej Ministerstwa Spraw Wewnętrznych Administracji Łodzi ul, S., Zach-Źródlak, M., Rektor, N., & Mazur, M. (2023). Assessment of motivation for using aesthetic medicine procedures and post-treatment satisfaction. Journal of Education, Health and Sport, 45(1), 136–143. https://doi.org/10.12775/JEHS.2023.45.01.009
Mcdonald, C. B., Heydenrych, I., & Med, N. (2022). Factors Influencing Trust and Trustworthiness: Cosmetic Injectable Patient Experience Exploratory Study (CIPEES)-Part 3. Aesthetic Surgery Journal Open Forum, 4. https://doi.org/10.1093/ASJOF/OJAC082
Nadler, J. D., Damis, L. F., & Richardson, E. D. (1997). Psychosocial Aspects of Aging. Em P. D. Nussbaum (Org.), Handbook of Neuropsychology and Aging (1. ed, Vol. 2, Número 2, p. 44–59). Springer. https://doi.org/10.1007/978-1-4899-1857-4_5
Nassar, A. A., & Demyati, A. K. (2024). Understanding Public Awareness and Practices of Nonsurgical Facial Dermal Fillers: A Cross-Sectional Study in Saudi Arabia. Nigerian Journal of Clinical Practice, 27(4), 528–533. https://doi.org/10.4103/NJCP.NJCP_12_24
Rodgers, R. F., Hewett, R. C., & Laveway, K. (2024). Sociocultural pressures and engagement with cosmetic products and procedures in adult women. Body Image, 49, 101701. https://doi.org/10.1016/J.BODYIM.2024.101701
Santos, A. C. S. dos, Silva, A. H., Moreira, M. G., & Araújo, C. de S. (2018). Comportamento de compra de cosméticos na melhor idade: diferenças ou similaridades entre os gêneros? International Journal of Business and Marketing, 3(2), 088–097. https://ijbmkt.emnuvens.com.br/ijbmkt/article/view/48
Seo, Y. A., & Kim, Y. A. (2020). Factors Affecting Acceptance of Cosmetic Surgery in Adults in Their 20s–30s. Aesthetic Plastic Surgery, 44(5), 1881–1888. https://doi.org/10.1007/S00266-020-01761-8/FIGURES/1
Slevec, J., & Tiggemann, M. (2010a). Attitudes Toward Cosmetic Surgery in Middle-Aged Women: Body Image, Aging Anxiety, and the Media. Psychology of Women Quarterly, 34(1), 65–74. https://doi.org/10.1111/J.1471-6402.2009.01542.X
Slevec, J., & Tiggemann, M. (2010b). Attitudes Toward Cosmetic Surgery in Middle-Aged Women: Body Image, Aging Anxiety, and the Media. Psychology of Women Quarterly, 34(1), 65–74. https://doi.org/10.1111/J.1471-6402.2009.01542.X
Sun, M. D., & Rieder, E. A. (2022). Psychosocial issues and body dysmorphic disorder in aesthetics: Review and debate. Clinics in Dermatology, 40(1), 4–10. https://doi.org/10.1016/J.CLINDERMATOL.2021.08.008
Swift, A., Liew, S., Weinkle, S., Garcia, J. K., & Silberberg, M. B. (2021). The Facial Aging Process From the “Inside Out”. Aesthetic surgery journal, 41(10), 1107–1119. https://doi.org/10.1093/ASJ/SJAA339
Tawalbeh, M., Al-Saraireh, T., Al-Jafari, M., Ibrahim, R. M., Eddin, S. Z., Hamasha, S., Khreesha, L., & Al Rawashdeh, B. (2024). Assessment of Awareness, Source of Information, Motivational Factors, and Barriers for Rhinoplasty Among Young Females in Jordan: A Cross-Sectional Study. Aesthetic Plastic Surgery, 1–12. https://doi.org/10.1007/S00266-024-04552-7/METRICS
Triana, L., Palacios Huatuco, R. M., Campilgio, G., & Liscano, E. (2024). Trends in Surgical and Nonsurgical Aesthetic Procedures: A 14-Year Analysis of the International Society of Aesthetic Plastic Surgery-ISAPS. Aesthetic plastic surgery, 48(20). https://doi.org/10.1007/S00266-024-04260-2
World Health Organization. (2023). Life expectancy at birth (years). WHO. https://www.who.int/data/gho/data/indicators/indicator-details/GHO/life-expectancy-at-birth-(years)
Yawar, R., Khan, S., Rafiq, M., Fawad, N., & Khalil, S. (2024). Aging is inevitable: Understanding aging anxiety related to physical symptomology and quality of life with the mediating role of self-esteem in adults. International Journal of Human Rights in Healthcare, 17(2), 170-185.
Zhang, Y., Jiang, M., Liu, J., & Liu, B. (2024). Pursuing beauty: socio-cultural and labor-economic determinants of cosmetic surgery consideration among female college students in China. BMC psychology, 12(1), 519. https://doi.org/10.1186/S40359-024-02016-W/TABLES/4
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2026 Evidência
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial 4.0 International License.
Declaração de Direito Autoral
Os autores mantêm os direitos autorais e concedem à Revista o direito de primeira publicação, com o trabalho licenciado simultaneamente sob uma Licença Creative Commons – Atribuição – Não Comercial 4.0 Internacional.
